Product features are described as all of the following except:

Product features are described as all of the following except:

• A. Being physical (color, size, etc.)
• B. Appealing to the sense
• C. Relating to the quality of the merchandise and how the customer will enjoy it
• D. Answering the question, "How?"

Answer: (C)

Product features are the tangible attributes and functions of a product—what the product is and how it works. Physical attributes like color or size describe concrete features. Describing how the product appeals to the senses also fits as a feature, since it covers sensory attributes. Describing how the product operates or how you use it is likewise a feature because it explains its function. The description that talks about the quality of the merchandise and how the customer will enjoy it is not a feature—it’s a benefit. It explains value and the customer’s experience rather than a concrete attribute or function of the product. That’s why this description is the exception.

Product features are the tangible attributes and functions of a product—what the product is and how it works. Physical attributes like color or size describe concrete features. Describing how the product appeals to the senses also fits as a feature, since it covers sensory attributes. Describing how the product operates or how you use it is likewise a feature because it explains its function.

The description that talks about the quality of the merchandise and how the customer will enjoy it is not a feature—it’s a benefit. It explains value and the customer’s experience rather than a concrete attribute or function of the product. That’s why this description is the exception.